I'm Thomson Dawson from The White Hot Center. Thank you for your interest in this webcast presentation. I'll be your host and facilitator for this 20-minute presentation. As a brand transformation advisor, I've collaborated with leaders and teams in over 150 organizations from startups to global brands helping them to have more impact and influence with higher value customers. I promise you'll come away with at least one AHA moment to help ignite your strategic and creative thinking to create a bigger future for your brand.